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Hologram : A niche market

Auteur : EL BAZE Essam
Année de publication : 2012
International School Management
MBA Program

8. Visio Line and Human Resources

Source: 12/10/2012 by José Jacques-Gustave for the newspaper “Les Echos” A l’heure de l’entreprise distribuée, les services ressources humaines sont donc à la recherche d’outils qui contribuent à permettre aux collaborateurs de travailler dans un environnement agréable et générateur de satisfaction. Dans ce contexte, de nombreux projets collaboratifs ont réussi à proposer de nouvelles règles […]

7. Laser industry

Source: Jean Jephargon CEO of Optics Valley Depuis 1995, plus de 62 000 lasers industriels ont été installés dans le monde. Le marché international des lasers industriels a augmenté chaque année de 400 millions de dollars depuis cette date, entraînant un marché des procédés industriels intégrant ce type de lasers estimé à plus de 1,5 […]

6. Optic Market

Source: Jean Jephargon CEO of Optics Valley a) Principals international actors Turnover 2002 URL (millions euros) Siemens Allemagne 84 000 www.siemens.com NEC Japon 35 400 www.nec.com Toshiba Japon 35 200 www.toshiba.com Canon Japon 19 800 www.canon.com Sharp Japon 13 600 www.sharp-world.com Lite-On Taiwan 9 200 www.liteon.com Infineon Allemagne 5 500 www.infineon.com ST Microelectronics Pays-Bas 5 […]

5. Héliodisplay Technology

Source : Wikipédia The Heliodisplay is an air-based display using principally air that is already present in the operating environment (room or space). The system developed by IO2 Technology in 2001 uses a projection unit focused onto multiple layers of air and dry micron-size atomized particles in mid-air, resulting in a two-dimensional display that appears […]

4. Market of Visio Phony

Source : Infonetics Research Téléprésence : un marché de 2,2 milliards de dollars en 2010 Le marché des solutions de téléprésence et de vidéo conférence a connu une croissance de 18% en 2010. A horizon 2015, ses revenus devraient dépasser 5 milliards de dollars. Porté par les enjeux des politiques de réduction des coûts de […]

3. Space elevator photo

Page suivante : 4. Market of Visio PhonyRetour au menu : Hologram : A niche market

2. Financial figures of 3D Event

Page suivante : 3. Space elevator photoRetour au menu : Hologram : A niche market

1. Financial figures of Hologram Industries

From www.societe.com which is a website of information, data’s and figures from companies in France. The grade of credibility of the information is about 8/10. Hologram Industries Page suivante : 2. Financial figures of 3D EventRetour au menu : Hologram : A niche market

List of references

Books : – Holographic Imaging (14th April 2008): Written by MIT Professor Steve Benton. Explain the science behind holograms in terms and diagrams that do not require an MIT degree. – Shoebox Holography (1st April 2000): A Step-By-Step Guide to Making Holograms Using Inexpensive Semiconductor Diode Lasers – GABOR, Dennis. Inventing the future. Pelican Books, […]

Key words

A Aerospace – Army –Art –Advertising – Adidas – Alexander Mac Queen B Bill – Burberry – Brands C Credit card – Cash flow – Coaching – Consultation- Challenge – Competition – Cost – Canada – Companies – Convention – Cheoptics – Capitalization – China – Conraud (Alain) – CD rom – Controls D Denisyuk […]

Recommendation

How Holography can tap new markets and change the way we communicate ? Research and development: Develop new products accessible to as many or even consider partnerships between manufacturers and mobile telephony agencies that develop holograms. In addition it would be interesting to approach the Nan- technology with holographic technology. New products expected in the […]

Conclusion

Throughout this study we have noticed that holography is a technology still very new and little known on the market today. However, with the development of digital, issues are larger and offered a new dimension to the development of holography. The question I asked myself throughout this study was whether holography can prove to be […]

Hologram Industries – Hugues Souparis

Souparis Hughes graduated from the Engineering School of Marseille. He founded Hologram Industries in 1984 and introduced his company public four years later. He is also a member and director of OSEO innovation since 2001. Hologram Industries provides holograms for security and authentication of banknotes, identity documents or branded products. Your business has suffered from […]

3D EVENT – Jean Luc Peyno

Jean-Luc Payno made his national service with Handicap International. It develops solutions to adapt workstations specific needs of people with disabilities. His internship studies led him to work in the holographic laboratory of Alain Conraud. Both men remain in contact. Jean-Luc Payno created a web agency that sells soon to a large group. Holography catches […]

INTERVIEWS

3D EVENT – Jean Luc Peyno Hologram Industries – Hugues Souparis Page suivante : 3D EVENT – Jean Luc PeynoRetour au menu : Hologram : A niche market

3) Hologram as an advertisement support

The use of the hologram in business communication is a real asset, avant-garde and cutting edge technology. Demand is real because in a context of increasingly globalized competition the differentiation through innovation is a bold and thoughtful meet consumer expectation in terms of communication. Indeed, today’s consumer seeks to be amazed, surprised, but mostly it […]

2) Communication sector in France

The actual market : In 2010, there are currently about 650 branches. In this work they are 6825 collaborators. (10.5 employees per agency) – 58% of people working in the sector events agencies are women. – Average agency performs in 3.59 M € of turnover per year. – Agency industry event communication weighs 2.33 Billion […]

1) Event market

In recent years the event sector has experienced strong growth. Even if the event has always been present in the world of business, increasingly it becomes a communication tool for businesses. Many solutions can be implemented either in media or non-media communication. The biggest advantage of the event is the impact generated from targets defined. […]

Chapter 1 : The Actual market by illustrations

When we talk about holography as a niche market, I am referring to the holographic communication events: this new way to promote a product during a show room or to create a buzz. The most significant cases in this area have always amazed and fascinated the large public: A lingerie brand created the surprise of […]

MARKET ANALYSIS

Chapter 1 : The Actual market by illustrations 1) Event market 2) Communication sector in France 3) Hologram as an advertisement support Page suivante : Chapter 1 : The Actual market by illustrationsRetour au menu : Hologram : A niche market

2) Time travel by SEGA

Time Traveler is an arcade game released in 1991 by Sega. This is the first time video game that takes aspects of holography. Enclosed in the machine the characters stand out more than life, the player meanwhile fluently characters in 3D. There are some disadvantages such as the size, it has the dimensions of a […]

1) Litiholo

Litiholo is a subsidiary of the American company “Liti Holographics” has developed a new line of photosensitive holographic plates. These “flash movies” does not require chemical processing to reconstruct a hologram. Suitable for both techniques, the hologram can be refunded immediately after recording. However it requires a longer exposure time of about 15 minutes. Thus […]

Chapter 5 : Derivative brands

1) Litiholo 2) Time travel by SEGA Page suivante : 1) LitiholoRetour au menu : Hologram : A niche market

Chapter 4 : Vizoo

a) ID Business Card Vizoo is a Danish advertising film company specializing in advanced video design. Their patented products count FreeFormatTM, VideoLogoTM and Cheoptics360TM. b) Product c) Markets served They served companies for their advertising campaign by proposing innovative solutions through holograms. They have a lot of clients all around the world, such as Adidas, […]

Chapter 3 : IVS Technologies

Established in 1995, IVS Technologies has acquired over the years a strong expertise in audiovisual equipment rental equipping all types of events (show, parade, concert, convention) and TV trays. IVS is able to offer equipment suitable for the case: – Professional informative messages or display signage company, equipment conference room, training room, advertising screens for […]

2) Financial analysis by ratio

Comment : We observe a large difference between the turnover in 2010 and 2008, 2009 and 2011. Indeed, the year 2010 corresponds to the participation of the company in the Shanghai World Expo. This event allowed the company to increase contacts but also sales. The sharp drop in 2011 is due to some miscommunication, which […]

1) Marketing Analysis

a) ID Business Card b) Management : The management in 3D event is shared around two leaders; the first one is Jean Luc Peyno which is also the chief executive of the company and Alain Conraud which is the scientific director. Each of them plays his leadership in his local which are not situated at […]

Chapter 2 : 3D Event

1) Marketing Analysis 2) Financial analysis by ratio Page suivante : 1) Marketing AnalysisRetour au menu : Hologram : A niche market

2) Financial analysis by ratio

Comment : Over the last 4 years the company has clearly increased its benefit in order to establish itself as a leader in the market for protection and security by the holographic technologies. Turnover is constantly growing despite a slowdown in 2010 due to the slowdown of people moving aircraft and the global economy. Responsiveness […]