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6.1.2. Do newspapers and new media have a future in the Swiss market?
There are two scenarios that are plausible when trying to answer that question. These two possibilities will be discussed in this section and then the one that is most likely to happen in Switzerland will be analyzed a bit further. These two pictures are a look ahead in 2025. The first scenario begins with the […]
6.2. Journalism in the new media era
In his book “le journalisme à l‟ère électronique”, Alain Joannès gives indications for journalists on how to use the new methods that are now technologically available to the press. In this section, those methods will be described and discussed, based on the findings of the book. The aim of this is to show that new […]
7. The Swiss government’s role
Before looking specifically at the role of the government in Switzerland and the measures that can be adopted, a brief summary on the findings that were made on the influence on new media is in order. Page suivante : 7.1. Influence of new media on Swiss newspapersRetour au menu : Analyzing the influence of new […]
7.1. Influence of new media on Swiss newspapers
There has been undoubtedly influence of new media in Switzerland over newspapers. The challenge is to determine how big the role of the new media in the problems newspapers face is in 2010. Before assessing that problematic it must be reminded that there have been many factors that have had an influence on newspapers. For […]
7.2. Possible measures for the Swiss government
At the end of the month of November 2010, there was a forum at the University of Fribourg called “State and Media”. The goal of the conferences was to analyze the role the state has to play in the media business in Switzerland and how they can help the press continue to exist. This chapter […]
7.2.1. Guarantee freedom of speech
To follow that general statement on the role of the government more details can be added. One vital aspect of the democratic state is the idea of the freedom of press. This has to be absolutely guaranteed in Switzerland and it is the role of the state to accomplish that. They have to assure that […]
7.2.2. Economical measures
The lines above indicate the principal measure that should absolutely be followed by the government. But there are open options for them as well. In these open options there are economical decisions that can influence the future of newspapers. For instance they could offer the press some fiscal reduction because that type of business serves […]
7.2.3. Legal measures
Legally there could be changes brought by the government as well. Radio and television are subject to regulations and the same process could be applied to newspapers and new media as well. With regulations the role of the media could be defined more clearly and allow repercussions if they do not follow them. At least […]
7.2.4. Measures regarding education towards media
A following domain where the government could help is by putting emphasis on the importance of the media in Switzerland. In order to do that they could first of all help finance the Swiss universities develop journalists. So Switzerland can have great journalism they should have great journalists. And it begins with their education in […]
7.2.5. New information entity
The last suggestion that is going to be presented is the idea to create a new information entity to ensure quality of information. This would be in a case in which the other measures do not permit to save journalism. Bertil Cottier believes it will be the case presents how this new information tool would […]
7.3. Reasons to help newspapers for the Swiss government
As stated several times in the preceding chapters newspapers are an important element of the democracy. This is the first reason why the Swiss government should help them continue to exist. Historically speaking newspapers have always had a big role in the media landscape and that have been one of the trademarks of Switzerland. Even […]
7.4. Indirect versus direct aids
There are two options available for the Swiss government if they decide to help newspapers. It is either indirect or direct help. In this section both cases will be discussed and an analysis of what would suit Switzerland best will be conducted afterward. Page suivante : 7.4.1. Indirect aidsRetour au menu : Analyzing the influence […]
7.4.1. Indirect aids
For the large majority of editors in Switzerland the best solution to adopt would be indirect help from the state. This way, newspapers can keep their independence. This is a key notion for editors across Switzerland because they believe direct help would lead to the contents of their newspapers being influenced by the state. Even […]
7.4.2. Direct aids
For many observers of the media world these measures will not be enough in the future to prevent the newspapers from sinking. What those people recommend is a direct help from the state. A lot of European countries benefit from direct help from their respective state. An article in the newspaper Le Courrier that was […]
7.4.3. Verdict
In Switzerland the best way to proceed would be to stick to indirect aids as long as possible. If the sum that is provided by the government for the framework conditions is raised substantially and other propositions that have been made are followed then the Swiss traditional press could survive. It must be remembered that […]
8. The next steps for both businesses
In this chapter the future of newspapers and new media will be discussed. Making predictions is not an easy task because at the present time there are more open questions than answers. After analyzing all the statistics, articles, conferences and the different opinions of professionals of the media, this part of the work is going […]
8.1. Possible solutions for the newspapers in order to survive in the actual market
As said in the introduction of the chapter the actual period is filled with questions for newspapers. The majority of them are looking into different solutions that could help them have success in the actual market and economic situation. Unfortunately there are few solutions and they are difficult to put in place. Many newspapers have […]
8.1.1. A business model that can work in the new media era
All the changes that occurred due to the Internet have completely shaken the business models of the media industries. The actual period is still a transition phase. The business models have evolved through the years and now it is time to change again. In their article The Dynamics of Media Busniess Models: Innovation, Versioning and […]
8.1.2. Eventuality of abandoning the print form for the newspapers
Another solution that is often talked about in Switzerland would be to abandon the print form of newspapers. Obviously the printing and distribution costs are an important part of the total charges of newspapers, as the distribution cost is already 45% of the average cover price(76). If the press would be able to get rid […]
8.1.3. Other solutions
In order to continue in the information business and survive all the problems they face newspapers have a few other solutions as well. One of them would be to diversify their activities. The goal is to find other sources of revenue in order to finance the information side and be able to offer quality contents. […]
8.2. The future of newspapers in Switzerland
Many people have tried to assess the future of newspapers not only in Switzerland but obviously in the rest of the world as well. A lot of experts around the planet have been very pessimist regarding their survival in the actual economic environment. It must be remained though that was the case as well when […]
8.3. The future of new media in Switzerland
Internet and new media have grown very quickly in Switzerland. In this work many examples showed the importance it has taken in the Swiss media landscape. Although its market share is still little compared to other countries like the United States for instance Internet is on pace to become the number one media in the […]
9. Conclusions
Internet has changed a lot of things when it arrived on the market. It has transformed the way people work, how they inform themselves, how they shop, how they interact with each other, the list is endless. In Switzerland Internet has grown more and more important and its “technology, in the way it accesses and […]
10. Bibliography
Books: Bénilde (2007) ; On achète bien les cerveaux : la publicité et les médias ; Editions Raisons d‟agir Breton and Proulx (2002) ; L’explosion de la communication. Introduction aux théories at aux pratiques de la communication ; La Découverte Cornu (2009) ; Journalisme et vérité. L’éthique de l’information au défi du changement médiatique ; […]
Analyzing the influence of new media on newspapers businesses in Switzerland, the role of the government and the future of both media
Analyzing the influence of new media on newspapers businesses in Switzerland, the role of the government and the future of both media
Auteur : Nicolas REICHEN
Superviseur : Prof. Dr. Bertil Cottier
Année de publication : 2011
Année universitaire : 2010-2011
Università della Svizzera italiana
Faculty of Communication Sciences
3.5. Validity of the research
Without rigor, research is worthless, becomes fiction, and loses its utility (Morse et al., 2002). Validity is an indication of how sound my research is. It applies to both the design and the methods of my research. Measures, samples and designs don’t have validity, only propositions can be said to be valid. Validity in my […]
CHAPTER 4: ANALYSIS OF RESEARCH RESULTS
This chapter will give an overview about the results of the data collection. The information presenting the responses to interview questions were gained through in-depth interviews with companies involved in offshoring projects in Morocco. Four companies took part in the research, enabling the evaluation of their experience. All of them operate in the Software and […]
4.1. Profiles
Page suivante : 4.1.1. FIRM1Retour au menu : IT SERVICES OFFFFSHORING IN MOROCCO
4.1.1. FIRM1
Firm1 is a European IT services and consulting company, providing management consultancy, systems integration, outsourcing and training solutions to major corporations. Firm1 is the fourth provider of management consultancy in France; it employs over 8000 consultants in autonomous business units across Europe. The recent bringing together between Firm1 and a German group gives rise to […]
4.1.2. FIRM2
Firm2 is a Spanish IT services company specializing in new information technologies and communications. It has a workforce of 135 employees and has several offices in Spain. The Company’s primary expertise lies in the design and production of applications in package mode using Microsoft Dot.Net and J2EE technologies and in the virtualization and protection of […]