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1. Introduction
The traditional press in Switzerland has been a big part of the society for a long time now. In fact the first publication of the “Feuille d‟Avis de Neuchâtel”, which is the oldest daily paper in French dates back from 1738. Amazingly this newspaper is still printed today, under a different name, but nevertheless it […]
1.1. Motivation
Before and during my studies at the Univeristà della Svizzera italiana I have always been fascinated by the media in general. I believe that they are “our window to the world, yet also function as its mirror; media reflect and direct at the same time”(2) as Mark Deuze says. Without the media the society is […]
2. Context
This chapter is a brief introduction to the different themes that are going to be treated throughout this work. It serves as a base to the notions that will be discussed in the other chapters. Page suivante : 2.1. The evolution of the consumption of the media in the last 50 yearsRetour au menu : […]
2.1. The evolution of the consumption of the media in the last 50 years
There have been a lot of changes from fifty years ago to nowadays in the way people use the media every day. Of course the offer in 1960 was very little compared to 2010. A term that is often used is media convergence and it implies changes not only in the media but in many […]
2.2. Changes in the media landscape in the past 15 years with Internet
As just seen, people now consume more media than before. There are many more possibilities in terms of different types of media available than before. The main reason for that is the emergence of the Internet in the world. The next graphic illustrates its growing presence in Switzerland. Use of the Internet in Switzerland, evolution […]
2.3. Popularity of the different types of information media in Switzerland
In order to put things in perspective, the popularity of the principal types of media will be discussed in this part of the paper. To accomplish that a look at the general use of the different types of media in Switzerland is needed: General use of the different types of media in Switzerland (13) That […]
2.4. Need for information in Switzerland in 2010
In 2010 there are so much more information channels than fifty years ago. How can this be explained? First aspect is that the technology available is now very large. This availability enables to create different types of media and hence more information channels, because for instance a newspaper can now have a print form, an […]
2.5. Public opinion and media in Switzerland
Historically the media have always been important in the forming of the public opinion in Switzerland and the rest of the world. People can have an opinion on a subject when they have knowledge on certain situations and their implications. This knowledge is mostly acquired through the media. This is why it is crucial that […]
3. Newspaper and new media businesses
As they are the main concern of the paper, the newspapers and new media businesses are going to be introduced in this chapter. This introduction will enable to understand better where they come from and will help in the next chapters to predict how they will evolve in the future. Page suivante : 3.1. Advertising […]
3.1. Advertising in the media in Switzerland
Before taking a look at specific aspects of the newspapers and new media businesses, it is important to understand the significant role that the advertising plays in the media business. Advertising has really taken a big place not only in the Swiss market, but in its society as well. As citizens we are daily confronted […]
3.1.1. Comparing advertising investments in the press and Internet
Since the Internet emerged in Switzerland, its advertising revenues have only grown. Although for now they remain very small in comparison to other media it could be very short until it gets the biggest parts of the investments. Here is a look at the net advertising revenues in millions CHF since 2005 in Switzerland: Year […]
3.2. Evolution of the newspaper market in Switzerland
In order to understand how the newspaper business can continue in the future a quick look at how it has evolved through the years is helpful. Switzerland has always had a wide diversity of titles. Even if it as fallen in the last years, the number of titles per million of inhabitants is still very […]
3.2.1. State of the newspapers market in 2010 in Switzerland
Before looking at the state of economical situation of the traditional press, their financing methods should be quickly examined. In 2009 the biggest part of their financing is advertising, a little more than 52% of the total. Then it is the sale of the newspapers per subscription, which is 32% of the total. The smallest […]
3.2.2. Problems the newspaper industry had to face in the last ten years
As stated a number of times already the biggest problem for the newspapers has been the important loss of advertising revenues. It was in part due to the financial crisis the world is going through in the last few years and in part to the loss of market share to the internet advertising. This loss […]
3.3. Significance of the press in Switzerland for the public
In order to understand further the traditional press it is fundamental to study its role in the Swiss society and its significance to the audience. Both aspects are particular in Switzerland in comparison to other countries in the world because of the political system that is in place in the confederation. Switzerland is a democratic […]
3.4. Significance of the press in Switzerland for the politics
The traditional press is important for the political world in Switzerland as well. As described in section 3.3 the political system of Switzerland is very particular in the world. It is one of the most unique and it demands a lot of implication from the people of the country. Additionally Switzerland presents a unique character […]
3.5. The evolution of the new media market in Switzerland
The history of the new media in Switzerland is young. The phenomenon that has started the new media market is of course the emergence of the Internet. The web will be this section‟s main object of analysis. In section 2.2 it was noticed that use of Internet has risen extremely quick in the last fifteen […]
4. Competitive differences between newspapers and new media
In order to see how both businesses can compete against each other, it is important to evaluate what are the advantages of both over the other. This is helpful in the future to establish what they should focus on to survive or develop even more. Furthermore it helps understand the influence of new media on […]
4.1. Advantages of the newspapers over the new media
The first advantage that comes to mind when speaking about newspapers is how they are established as part of the global society. This is particularly true in Switzerland, where newspapers are a big part of the Swiss‟ everyday life. Newspapers are the oldest media that is still a major factor in the 2010 media mix. […]
4.2. Advantages of the new media over the newspapers
New media and newspapers are very different in what they offer. As discussed the newspapers have a few advantages over the new media, but the contrary is true as well. First advantages are the costs of printing and distribution. For the newspapers it is a large part of their budget. The logistic of both aspects […]
4.2.1. The new generation and the new media
In the last few years of expansion of the new media there are been a lot of changes, in particular in the younger generations. They have been the most affected by the new media and because they were born with it, their consumption is very different from older generations. The consumption has undergone a lot […]
5. Consequences of changes in the media landscape to information
With all the changes brought with the Internet, the media landscape has been turned upside down these last few years. In this chapter three major aspects of these transformations will be discussed. First how Swiss people inform themselves now that new media is available. Secondly it will be the changes in the information business as […]
5.1. Changes in information methods since the emergence of new media
With the Internet the information business was completely shaken up. A lot of information sites have emerged and are now part of the daily life of many persons in Switzerland and in the world. Those information sites are at the same time close and different to the traditional information media. Close because they deal with […]
5.2. The information business
Before discussing diverse aspects related to information, information as a business has to be mentioned. In the last few years it seems that it has really become a business. A few years back newspapers were a much more global media and it seemed that they were the best way for advertisers to reach a large […]
5.3. Defining quality of information’s evolution the since the emergence of new media
This theme is central in the debate on influence between newspapers and new media. As stated in chapter three, the press plays an important role in the democratic debate in Switzerland. This role is significant because some newspapers offer quality content to help the forming of public opinion. Of course not all newspapers offer quality […]
5.3.1. Difference of information’s quality between newspapers and new media
The difference of quality between newspapers and new media can be difficult to measure. The first problem is that newspapers and new media are two very general entities. In the newspapers category there are a lot of differences of quality between titles and it is the same in the new media group. Secondly both types […]
5.3.2. Can the public do without higher information’s quality?
In chapter three the importance of the written press in Switzerland has been quickly described. One of the aspects covered was its significance to the democracy. The press has had a vital role to play in the Swiss democracy for a long time for one principal reason. That reason is that the Swiss press has […]
6. Newspapers and new media in confront
In this chapter the possibilities of rapprochement between newspapers and new media will be discussed. A particular focus will be drawn on the help that new media can bring to journalism as well as the functioning of both media in the same environment. Page suivante : 6.1. Can newspapers and new media work together?Retour au […]
6.1. Can newspapers and new media work together?
In a world that is constantly changing and in which new types of media appears to emerge every day predicting the outlook seems difficult. In order to help forecasts regarding the future of newspapers and new media, their compatibility should be discussed. What is meant here is if they can both function in society but […]
6.1.1. From the newspapers standpoint, how can they compete with new media?
One of the biggest challenges that lies ahead for the newspapers is the way they can compete with new media in the long term. The main solution for the traditional press in Switzerland is their contents. This deduction is very logical. Newspapers will not be able to compete in fields like accessibility or speed. With […]