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2.5. Public opinion and media in Switzerland

Historically the media have always been important in the forming of the public opinion in Switzerland and the rest of the world. People can have an opinion on a subject when they have knowledge on certain situations and their implications. This knowledge is mostly acquired through the media. This is why it is crucial that […]

2.4. Need for information in Switzerland in 2010

In 2010 there are so much more information channels than fifty years ago. How can this be explained? First aspect is that the technology available is now very large. This availability enables to create different types of media and hence more information channels, because for instance a newspaper can now have a print form, an […]

2.3. Popularity of the different types of information media in Switzerland

In order to put things in perspective, the popularity of the principal types of media will be discussed in this part of the paper. To accomplish that a look at the general use of the different types of media in Switzerland is needed: General use of the different types of media in Switzerland (13) That […]

2.2. Changes in the media landscape in the past 15 years with Internet

As just seen, people now consume more media than before. There are many more possibilities in terms of different types of media available than before. The main reason for that is the emergence of the Internet in the world. The next graphic illustrates its growing presence in Switzerland. Use of the Internet in Switzerland, evolution […]

2.1. The evolution of the consumption of the media in the last 50 years

There have been a lot of changes from fifty years ago to nowadays in the way people use the media every day. Of course the offer in 1960 was very little compared to 2010. A term that is often used is media convergence and it implies changes not only in the media but in many […]

2. Context

This chapter is a brief introduction to the different themes that are going to be treated throughout this work. It serves as a base to the notions that will be discussed in the other chapters. Page suivante : 2.1. The evolution of the consumption of the media in the last 50 yearsRetour au menu : […]

1.1. Motivation

Before and during my studies at the Univeristà della Svizzera italiana I have always been fascinated by the media in general. I believe that they are “our window to the world, yet also function as its mirror; media reflect and direct at the same time”(2) as Mark Deuze says. Without the media the society is […]

1. Introduction

The traditional press in Switzerland has been a big part of the society for a long time now. In fact the first publication of the “Feuille d‟Avis de Neuchâtel”, which is the oldest daily paper in French dates back from 1738. Amazingly this newspaper is still printed today, under a different name, but nevertheless it […]

Acknowledgments

Merci à mes parents pour leur soutien tout au long des mes études, non seulement financier, mais également et surtout moral, mes mots ne pourront pas exprimer clairement combien vous avez été importants pour moi… Merci au professeur Cottier pour son aide et ses indications pour la réalisation de ce travail… Merci à Daniel Hammer, […]

IT SERVICES OFFSHORING IN MOROCCO

IT SERVICES OFFFFSHORING IN MOROCCO
Auteur : Adil MSATFA
Oxford Brookes University

APPENDIX : INTERVIEWS QUESTIONNAIRES

As a part of a dissertation research at Oxford Brookes University, we are conducting research regarding the opportunities of IT services offshoring in Morocco. The purpose of the study is to determine the most influential drivers that lead many European companies to outsource their IT activities to Morocco, to establish the extent to which these […]

REFERENCES AND BIBLIOGRAPHY

1. Accenture (2004), Driving High-Performance Outsourcing: Best Practices from the Masters, Executive Survey Results, Technical Report 2004. 2. Amberg M., Fischl F., Wiener M. (2004). Background of IT Outsourcing. Working Paper No. 03/2005, Department for Business Information Systems III, Friedrich-Alexander University, Germany. 3. Anon (2004). Impact of Configuration on IT Outsourcing Relationships. Proceedings of the […]

CHAPTER 5: CONCLUSIONS AND RECOMMENDATIONS

The objective of this dissertation was Identify the reasons behind the recent trend in IT services offshoring, to examine the main drivers that influence offshore outsourcing of IT projects and to evaluate potential competitive advantage that could Morocco take from this phenomenon. Multiple case studies have been analysed for the purpose to gain more insight […]

4.3. Morocco as a Nearshore destination

In an integrated global economy, a country is privileged if it can find a comparative advantage in an industry where major positions have not yet been taken. Morocco has identified an opportunity to become an offshoring centre for Europe’s francophone and Spanish-speaking firms. According to a 2003 McKinsey Global Institute study, from 2003 to 2018, […]

4.2.4. Other factors

There are a variety of secondary aspects of offshore outsourcing that may not be prominent if taken in isolation. These generally serve to support the assessment once a company has been convicted that by going offshore, it will save costs without compromising quality. For any company making the decision of moving certain work to an […]

4.2.3. Quality

Quality has been mentioned in conjunction with cost, as most companies realise that cost savings cannot be truly realised without attention to quality. My research generally confirmed that this issue is considered seriously for the European firms that are offshoring IT services to Morocco. My respondents noted that a key aspect of control of the […]

4.2.2. Labour pool

Although regarded as a secondary factor by the majority of the literature, the availability of skilled and flexible IT professionals in developing nations is one of the main drivers of offshoring. Shortage of qualified resources in my interviewees’ countries drove costs up and led them to look elsewhere for alternatives. The important exodus of IT […]

4.2.1. Cost

Drivers of outsourcing in general and offshore outsourcing in particular have already been identified in the literature review. One trend which has decisively led to the implementation offshoring is the wage difference in emerging markets and developed countries in services with equivalent qualifications. Concurrently, cost pressures caused by intensified global competition propel the trend of […]

4.2. Offshoring drivers

As seen in the literature review (Anon (2004); Bryson and Ngwenyama (1999); Qu and Brocklehurst (2003); Huang and Yang (2000)), when companies are deciding to set up an offshore operation, they typically look at cost savings as the most prominent reason for the practice. However, as offshoring evolves to higher-level backoffice functions, cost becomes just […]

4.1.4. FIRM4

Firm4 is a subsidiary of a major European telecommunications operator specialized in the design, development and implementation of software solutions dedicated to telecom operators. Their services include high-throughput multimedia networks, digital transmissions by satellite and the deployment of third-generation mobile networks. In addition to IS and engineering services, Firm4 offers turnkey solutions that cover all […]

4.1.3. FIRM3

Firm3 is an international IT company specializing in the design and creation of information technology systems and offering e-business solutions to clients in two principal areas: the modernization of IT systems by upgrading existing web-based technologies and the expansion of IT systems by installing new web-based services, such as customer relations and e-commerce programs. With […]

4.1.2. FIRM2

Firm2 is a Spanish IT services company specializing in new information technologies and communications. It has a workforce of 135 employees and has several offices in Spain. The Company’s primary expertise lies in the design and production of applications in package mode using Microsoft Dot.Net and J2EE technologies and in the virtualization and protection of […]

4.1.1. FIRM1

Firm1 is a European IT services and consulting company, providing management consultancy, systems integration, outsourcing and training solutions to major corporations. Firm1 is the fourth provider of management consultancy in France; it employs over 8000 consultants in autonomous business units across Europe. The recent bringing together between Firm1 and a German group gives rise to […]

4.1. Profiles

Page suivante : 4.1.1. FIRM1Retour au menu : IT SERVICES OFFFFSHORING IN MOROCCO

CHAPTER 4: ANALYSIS OF RESEARCH RESULTS

This chapter will give an overview about the results of the data collection. The information presenting the responses to interview questions were gained through in-depth interviews with companies involved in offshoring projects in Morocco. Four companies took part in the research, enabling the evaluation of their experience. All of them operate in the Software and […]

3.5. Validity of the research

Without rigor, research is worthless, becomes fiction, and loses its utility (Morse et al., 2002). Validity is an indication of how sound my research is. It applies to both the design and the methods of my research. Measures, samples and designs don’t have validity, only propositions can be said to be valid. Validity in my […]

3.4. Data collection

Having established that a qualitative methodology was most appropriate for this study, the in-depth interview was considered an appropriate investigation tool for this research. The use of interviews in my case study helped me to gather valid and reliable data that are relevant to my research questions and objectives (Saunders et al., 2003). Also sensitivity […]

3.3. Research strategy

Research strategy details the plan of how the research objectives will be answered. It is dictated by a number of factors including the nature of the phenomenon, the state of existing knowledge, and the types of questions to be asked (Saunders et al., 2003). Yin (1984) believes that selection of research strategy depends on the […]

3.2. Research approach

Saunders et al. (2003) identify two different approaches to conduct a research. On one hand, using a deductive approach, the researcher develops a theory and hypothesis and then designs a research strategy to test the hypothesis. On the other hand, by using an inductive approach, the researcher would collect data and develop theory as a […]

3.1. Research philosophy

All research has a philosophical perspective. Neumann (1997) describes three approaches to social science research which can be classified as positivist, critical or interpretivist. A positivist philosophical perspective is based on formal propositions, quantifiable variables, tested hypothesis and drawn conclusions; reality is objectively described by measurable properties. A critical philosophical perspective is an action oriented […]