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7.2.3. Legal measures
Legally there could be changes brought by the government as well. Radio and television are subject to regulations and the same process could be applied to newspapers and new media as well. With regulations the role of the media could be defined more clearly and allow repercussions if they do not follow them. At least […]
7.2.2. Economical measures
The lines above indicate the principal measure that should absolutely be followed by the government. But there are open options for them as well. In these open options there are economical decisions that can influence the future of newspapers. For instance they could offer the press some fiscal reduction because that type of business serves […]
7.2.1. Guarantee freedom of speech
To follow that general statement on the role of the government more details can be added. One vital aspect of the democratic state is the idea of the freedom of press. This has to be absolutely guaranteed in Switzerland and it is the role of the state to accomplish that. They have to assure that […]
7.2. Possible measures for the Swiss government
At the end of the month of November 2010, there was a forum at the University of Fribourg called “State and Media”. The goal of the conferences was to analyze the role the state has to play in the media business in Switzerland and how they can help the press continue to exist. This chapter […]
7.1. Influence of new media on Swiss newspapers
There has been undoubtedly influence of new media in Switzerland over newspapers. The challenge is to determine how big the role of the new media in the problems newspapers face is in 2010. Before assessing that problematic it must be reminded that there have been many factors that have had an influence on newspapers. For […]
7. The Swiss government’s role
Before looking specifically at the role of the government in Switzerland and the measures that can be adopted, a brief summary on the findings that were made on the influence on new media is in order. Page suivante : 7.1. Influence of new media on Swiss newspapersRetour au menu : Analyzing the influence of new […]
6.2. Journalism in the new media era
In his book “le journalisme à l‟ère électronique”, Alain Joannès gives indications for journalists on how to use the new methods that are now technologically available to the press. In this section, those methods will be described and discussed, based on the findings of the book. The aim of this is to show that new […]
6.1.2. Do newspapers and new media have a future in the Swiss market?
There are two scenarios that are plausible when trying to answer that question. These two possibilities will be discussed in this section and then the one that is most likely to happen in Switzerland will be analyzed a bit further. These two pictures are a look ahead in 2025. The first scenario begins with the […]
6.1.1. From the newspapers standpoint, how can they compete with new media?
One of the biggest challenges that lies ahead for the newspapers is the way they can compete with new media in the long term. The main solution for the traditional press in Switzerland is their contents. This deduction is very logical. Newspapers will not be able to compete in fields like accessibility or speed. With […]
6.1. Can newspapers and new media work together?
In a world that is constantly changing and in which new types of media appears to emerge every day predicting the outlook seems difficult. In order to help forecasts regarding the future of newspapers and new media, their compatibility should be discussed. What is meant here is if they can both function in society but […]
6. Newspapers and new media in confront
In this chapter the possibilities of rapprochement between newspapers and new media will be discussed. A particular focus will be drawn on the help that new media can bring to journalism as well as the functioning of both media in the same environment. Page suivante : 6.1. Can newspapers and new media work together?Retour au […]
5.3.2. Can the public do without higher information’s quality?
In chapter three the importance of the written press in Switzerland has been quickly described. One of the aspects covered was its significance to the democracy. The press has had a vital role to play in the Swiss democracy for a long time for one principal reason. That reason is that the Swiss press has […]
5.3.1. Difference of information’s quality between newspapers and new media
The difference of quality between newspapers and new media can be difficult to measure. The first problem is that newspapers and new media are two very general entities. In the newspapers category there are a lot of differences of quality between titles and it is the same in the new media group. Secondly both types […]
5.3. Defining quality of information’s evolution the since the emergence of new media
This theme is central in the debate on influence between newspapers and new media. As stated in chapter three, the press plays an important role in the democratic debate in Switzerland. This role is significant because some newspapers offer quality content to help the forming of public opinion. Of course not all newspapers offer quality […]
5.2. The information business
Before discussing diverse aspects related to information, information as a business has to be mentioned. In the last few years it seems that it has really become a business. A few years back newspapers were a much more global media and it seemed that they were the best way for advertisers to reach a large […]
5.1. Changes in information methods since the emergence of new media
With the Internet the information business was completely shaken up. A lot of information sites have emerged and are now part of the daily life of many persons in Switzerland and in the world. Those information sites are at the same time close and different to the traditional information media. Close because they deal with […]
5. Consequences of changes in the media landscape to information
With all the changes brought with the Internet, the media landscape has been turned upside down these last few years. In this chapter three major aspects of these transformations will be discussed. First how Swiss people inform themselves now that new media is available. Secondly it will be the changes in the information business as […]
4.2.1. The new generation and the new media
In the last few years of expansion of the new media there are been a lot of changes, in particular in the younger generations. They have been the most affected by the new media and because they were born with it, their consumption is very different from older generations. The consumption has undergone a lot […]
4.2. Advantages of the new media over the newspapers
New media and newspapers are very different in what they offer. As discussed the newspapers have a few advantages over the new media, but the contrary is true as well. First advantages are the costs of printing and distribution. For the newspapers it is a large part of their budget. The logistic of both aspects […]
4.1. Advantages of the newspapers over the new media
The first advantage that comes to mind when speaking about newspapers is how they are established as part of the global society. This is particularly true in Switzerland, where newspapers are a big part of the Swiss‟ everyday life. Newspapers are the oldest media that is still a major factor in the 2010 media mix. […]
4. Competitive differences between newspapers and new media
In order to see how both businesses can compete against each other, it is important to evaluate what are the advantages of both over the other. This is helpful in the future to establish what they should focus on to survive or develop even more. Furthermore it helps understand the influence of new media on […]
3.5. The evolution of the new media market in Switzerland
The history of the new media in Switzerland is young. The phenomenon that has started the new media market is of course the emergence of the Internet. The web will be this section‟s main object of analysis. In section 2.2 it was noticed that use of Internet has risen extremely quick in the last fifteen […]
3.4. Significance of the press in Switzerland for the politics
The traditional press is important for the political world in Switzerland as well. As described in section 3.3 the political system of Switzerland is very particular in the world. It is one of the most unique and it demands a lot of implication from the people of the country. Additionally Switzerland presents a unique character […]
3.3. Significance of the press in Switzerland for the public
In order to understand further the traditional press it is fundamental to study its role in the Swiss society and its significance to the audience. Both aspects are particular in Switzerland in comparison to other countries in the world because of the political system that is in place in the confederation. Switzerland is a democratic […]
3.2.2. Problems the newspaper industry had to face in the last ten years
As stated a number of times already the biggest problem for the newspapers has been the important loss of advertising revenues. It was in part due to the financial crisis the world is going through in the last few years and in part to the loss of market share to the internet advertising. This loss […]
3.2.1. State of the newspapers market in 2010 in Switzerland
Before looking at the state of economical situation of the traditional press, their financing methods should be quickly examined. In 2009 the biggest part of their financing is advertising, a little more than 52% of the total. Then it is the sale of the newspapers per subscription, which is 32% of the total. The smallest […]
3.2. Evolution of the newspaper market in Switzerland
In order to understand how the newspaper business can continue in the future a quick look at how it has evolved through the years is helpful. Switzerland has always had a wide diversity of titles. Even if it as fallen in the last years, the number of titles per million of inhabitants is still very […]
3.1.1. Comparing advertising investments in the press and Internet
Since the Internet emerged in Switzerland, its advertising revenues have only grown. Although for now they remain very small in comparison to other media it could be very short until it gets the biggest parts of the investments. Here is a look at the net advertising revenues in millions CHF since 2005 in Switzerland: Year […]
3.1. Advertising in the media in Switzerland
Before taking a look at specific aspects of the newspapers and new media businesses, it is important to understand the significant role that the advertising plays in the media business. Advertising has really taken a big place not only in the Swiss market, but in its society as well. As citizens we are daily confronted […]
3. Newspaper and new media businesses
As they are the main concern of the paper, the newspapers and new media businesses are going to be introduced in this chapter. This introduction will enable to understand better where they come from and will help in the next chapters to predict how they will evolve in the future. Page suivante : 3.1. Advertising […]