ABSTRACT

Non classé

The research memory shows that modern universities today must contribute to the socio-economic development of countries, through the valorization of research results; by using a Communication strategy as a fundamental element to achieve this objective.

The urgency of this need, well expressed by the identified main targets that are the enterprises and agricultural producers who do not have access to the results of research because of the lack of a strategy of communication in the academic institution.

An analysis diagnostic to the UAC communication, reveals the short comings relating to the enhancement of research in this University because of inadequate communication media used by the researchers (publications, workshops and scientific seminars). It suggest a mix of communication that combines classic media and new media with a broad adaptation language and the availability of the target; and thus positioning the UAC as direct interlocutor between targets and the researchers of the Faculty of agronomic Sciences.

This business of communication imposes as accompaniment, the establishment of a policy of upgrading yet non-existent national and which is necessary to UAC and Benin.

Key words : VALORIZATION-AGRONOMY-AGRICULTURE-RESEARCHUNIVERSITY-COMMUNICATION-MEDIA

Page suivante : INTRODUCTION

Retour au menu : PROBLEMATIQUE ET ESSAI D’UNE STRATEGIE DE COMMUNICATION POUR LA VALORISATION DES RESULTATS DE RECHERCHE EN AGRONOMIE A L’UNIVERSITE D’ABOMEY-CALAVI (UAC)